For caterers, by caterers
The Smart Catering OS
CaterCloud runs the backend on autopilot so you can focus on the front.
An enquiry arrives and answers itself. By the time you open your laptop it is quoted, paid and on your calendar.
No credit card · Every feature on every plan
Hi — we're getting married at Stonefields Barn on Saturday 26 September and are after catering for about 40 guests.
Congratulations Ella! Saturday 26 September is free and we'd love to look after you. Were you thinking seated, or something more relaxed?
Seated dinner, three courses — and canapés while everyone arrives would be lovely.
Perfect. I'll send your quote through now — three courses seated, with canapés on arrival.
Loved by caterers and food trucks
A few of the businesses we have built these systems for — including the ones you hear from further down.
02 — The engine
The engine. Four ways in, one thing that answers, and everything else falls out of it.
However the booking reaches you, it lands in the same place — and the same resolver answers it, against the calendar you are actually holding. Then it keeps going: what your customer changes later comes back through the same door and everything downstream recomputes.
They reach you
CaterCloud answers
Availability — the real day
A price — your packages
And it builds the job
Then your customer keeps going
It comes back through the same door — the quote reprices, the food order moves, the shifts resize and the run sheet redraws.
03 — In their words
Caterers who love CaterCloud
“The moment I realised this was actually working was waking up in the morning and having the leads in my inbox already — without chasing the business. I've gone from one booking a month to three or four.”
Michelle
Owner, Michelle's Catering
50–60% of leads converted
“I run three businesses, so chasing quotes and back-of-house was really hard work. Now people order and pay through the website and get a quote instantly — I don't have to lift a finger.”
Mel
Owner, Junction Cafes
2–3 a day enquiries, was 2–3 a week · admin halved
“This software does it all for us — our invoicing's done, our payment schedules are done, the quoting tool's there. We can be asleep and still get leads. Without it, our truck would be sitting in the backyard not generating revenue.”
Steve & Amanda
Owners, Travelling Carnivores
45–55 quotes sent / month
“We've collected $40k just in deposits. Our calendar is filling up — we're actually in the process of getting a second van. One job alone basically paid for the whole system.”
Jacinto
Owner, Spanish Paella & Sangria
$40k in deposits
“These guys know how to improve your web page and the inquiries coming in. I'm three months into next year already confirmed — that's never happened in 12 years.”
Stephen
Woodfired pizza, Ablaze in the Valley
04 — What it does
Let customers book your food truck like they book their hotel.
Pick a date, see a real price, pay a deposit — without one email. Four moments in every booking you take, and every panel below is the live thing from inside the product rather than a picture of it.
They emailed to ask if you were free. By the time you replied, they had booked someone whose website simply told them.
CaterCloud checks your diary for you, and keeps your fans in the loop
One resolver decides what a day is — open, limited, busy, full, blocked — and every surface reads the same answer. A booked private job publishes as a shape and a time, never a name and a venue.
Check a date with Fig & Thistle
The days they can take a booking, and the markets they are out at.
Saturday
12 September
Two bookings already on this day.
Already on
- Come and find us
- Private bookingConfirmed11am–4pm
- Private bookingConfirmed6pm–11.30pm
Saturday is full because two jobs are on. Your customer sees a shape and a time — never who, never where.
How one answer reaches four places
Organise your public event opportunities
The same diary tells your followers where you are trading
Markets, festivals and residencies publish themselves to a calendar you paste onto your own site — one line of markup, and it stays current on its own.
And it runs the other way too: CaterCloud finds the public events near you, so applying to trade at one is a form you review rather than one you go hunting for.
Where to find us
Markets, festivals and residencies — updated as we book them.
Coburg Night Market
17:00 – 22:00
Coburg Velodrome, Coburg
- Sun13Sept
- Sat19Sept
- Fri25Sept
Friday residency · Welcome to Thornbury
16:00 – 22:00
Welcome to Thornbury, Thornbury
A Saturday in December costs more to staff and is worth more to sell. Quoting it at the Tuesday price is a discount you never decided to give.
The price follows the day
Set the rule once and every quote, widget and booking page carries it — including a busy-day lift that reads your actual diary rather than a calendar of guesses.
Saturday 26 September
Wednesday 23 September
Tuesday 22 September
Nothing moves the price on this day.
The same job, two days
The guest count moves three days out. You re-do the sums by hand, or you do not re-do them at all and absorb it.
They propose, it is priced live, you approve
The difference is worked out before you agree to it — not after the job, when it is already spent. Once a booking is confirmed nothing applies itself: you approve it, or it expires. Silence is never consent.
Your customer asked to change this booking
They asked for 135 guests — +$2,112.00 estimated.
“We’ve had a few more RSVPs than expected — can you do fifteen more?”
Nothing has changed yet — this booking still shows what you agreed. Asked 3 hours ago.
Review the requestWhat happens next, and what happens if nothing does
The job went well, everyone was happy, and nobody ever worked out what it actually made.
What you charged, what it cost, what is left
Price per head and food cost per head on the same line, from your own recipes and your own supplier prices. Where a cost genuinely cannot be worked out, CaterCloud names what is missing instead of quietly calling it zero.
$22.00 / kg — our estimate, not your price yet
$18.50 per jar of 500 → $0.037 / ml
$167.50 / kg → $0.1675 / g
- Batch of 1 serve
- $4.98
- Cost per serve
- ~$4.9821% of price
Meridian Board Lunch · why there is no profit figure
05 — What it builds
The job builds itself out of the booking.
Three of the things the diagram above says fall out of an accepted quote — and what each of them actually looks like.
The menu
Assign a menu. The food order and the prep list fall out of it.
Put a package on the event and the quantities follow: what to buy, per ingredient, scaled to the head count — and what to prep, per dish, in the order it has to happen. Change the guest number and both redraw.
Menu editor
- Canapés on arrival · three pieces
- Two mains, alternate drop
- Seasonal sides, shared
- Dessert and coffee
Your website
- Canapés on arrival
- Two mains, alternate drop
- Seasonal sides, shared
- Dessert and coffee
The shifts
Size the crew to the service, from who is actually free.
The shifts come off the job — bump in, service, bump out — and the people offered for them are the ones whose availability says yes. Send the callout and the replies land back on the same board. Switch to the week and every shift is a bar you can drag onto another day.
Your crew do not change the bill — CaterCloud is a flat monthly price, not a charge per person on the team.
The day itself
One view that holds the whole job on the day.
Every part of the event in one place: the run sheet, the packing list, the crew, the dietaries and what it is costing you against what it is earning. It is the screen the operator actually stands in front of.
September
THE RUN Mon 28 · trading day
7h 30m start to finishThe day, in order — and who is carrying it
- 11:00 pmLoad van — cold store, dry goods, service wareD
- 12:15 amArrive Stonefields, unload to prepY
- 2:30 pmSet up service area & equipmentA
- 4:00 pmService beginsR
Menu
Certificates & docs
After the deposit
Your customer touches one thing. Everything else moves.
They move their own start time and add a grazing board. The quote reprices, the balance updates, the board advances, the calendar shifts and your Google Calendar follows — from one tap, in their own portal, while you were doing something else.
Dietaries, access and the balance arrive without you typing any of it. The job earns its Ready, and on the day it is all on your phone at the venue.
Card details handled securely by Stripe
Nothing is charged until your caterer confirms
Issued automatically when the balance cleared
07 — For caterers, by caterers
For caterers, by caterers
Built by people who run a catering business, which is mostly why it argues with you about what a day actually costs.
You are going to quote a customer from these numbers. So every figure CaterCloud shows you says how it was arrived at, and opens its own working when you tap it. An estimate says it’s an estimate.
And when there isn’t enough to go on, it says that too — rather than showing you a confident number that happens to be wrong. Software written by someone who has never been burned by a wrong number does not behave like this.
- Actuals
Your invoice price, your recipe, your quantities. What it actually cost you.
- From your recipe
Your recipe, with one or two ingredient prices filled in from elsewhere.
- Estimated
Worked out rather than known — and it carries that label everywhere it appears, on hover and on tap.
- Not enough to say
A cost we cannot derive shows as a gap naming the one input that would close it. Never as zero, never as “covered”.
How a number earns its badge
Every cost has two halves — what the ingredient cost, and how much of it the dish uses. The badge is the weaker of the two, always.
08 — Getting started
Seamless onboarding
Setting CaterCloud up is not a project. It is handing over the menu, the bookings, the calendar, the enquiry email and the website you are already running on — in whatever shape they are already in.
01
Your menu
The one you already send people — at the prices you already charge.
Upload PDFor import with
02
The bookings you already have
Whatever you keep them in. It reads the rows and works out which are events, which are customers and which are orders.
Drop the spreadsheet inand it flags whatever it is unsure of, before anything is created
03
Your calendar
The days you are already committed stop being offered — and CaterCloud publishes a feed back the other way.
Paste the calendar linkGoogle, Apple or Outlook — any calendar with a link
04
Your enquiry email
They arrive as enquiries with the customer already attached, not as mail to re-key.
Forward it to your addressor point your own domain at it
05
Your website
Point the enquiry form you already have at CaterCloud, or paste one line and get the widgets.
Paste one lineinstant quote, live menu, or book a date — no new website
All of it, in one place
Get started — it’s free09 — And the rest
The unglamorous things are all in here too
Enquiry forms
Embed on your site; every submission lands in your pipeline
Instant quote widget
A real price on the spot, from your own packages
One inbox
Email and SMS threads against the customer they belong to
Your own website
On your own domain, built where you run the business
Final details portal
The client supplies numbers, timings and service details
Dietaries & allergens
Collected on the event, rolled up for the kitchen
Run sheets by person
Every crew member sees their own day, and nobody else’s
Rostering & timesheets
Shifts, hours and wages against the job they belong to
Orders & storefront
Take one-off and recurring orders online
Automations
Follow-ups, reminders and sequences that run themselves
Recipe books
Method and quantities the kitchen actually cooks from
Pantry & purchase orders
Ingredient prices, stock and supplier orders
Vehicles, gear & setups
Named kits that drop onto an event in one go
Staff portal
Your crew see their shifts and details without calling you
Integrations
Stripe, Square and Google Calendar sync
Insights
Reporting across events, menu, crew, money and your site
On your phone
The whole thing, built to be run one-handed on site
Import what you have
Bring your contacts, orders and calendar across
Trade markets and festivals as well?
CaterCloud grew up running food trucks and market stalls, and still does — including finding gigs near you and working out what a crowd that size has been worth to you before.
10 — Pricing
Start free. Nothing is feature-locked.
Every plan has every feature — availability, day pricing, change requests, quoting, costing, your website, the lot. What changes as you grow is how much of it you use.
Free
Every feature, taste-sized — enough to feel it, not enough to run on
Pro
Most pickedReal quotas, cheaper AI, and your own branded business
Elite
Unlimited everything, for multi-outlet businesses at scale
Get back to the part you actually chose.
Nobody started a catering business to reconcile invoices at eleven at night.
CaterCloud runs the backend — the dates, the price, the deposit, the change, the number at the end — so you can be in the kitchen and on the floor, where you meant to be. Free to start, no credit card, no lock-in.
Start for freeNo credit card · Cancel anytime · Every feature on every plan